Through customer interviews and website analytics we found that the current site was not being used to explore offerings or book experiences. I reviewed customer feedback and performed a content audit and found the previous site had over 106 pages. I analyzed competitor sites and, through a SWOT analysis, determined the features to highlight on the new website.
We knew the site structure would have to be re-designed, so I conducted a session of card sorting to develop a new sitemap. From the sitemap, and after some sketching, I developed the wireframes and an interactive prototype.
Click here to view the wireframe prototype.
After iteration, I worked with the other designers to create the final website design. In the end, we streamlined the website to 31 pages, presented a clearer message, easier navigation, improved the visual elements, all while highlighting the strengths of the company and its unique programs.
Soon after launch, we have received many positive reviews from customers. Traffic to the website has increased steadily and the client is able to make relevant updates faster and easier than before.
Click here to view the live site