I began by researching the world of project management apps and the customers who currently use them. I conducted a SWOT analysis, a user survey, and in-person interviews. From this research, I developed user personas, task models, and a customer experience map to focus the development of Taskly.
At this point it was clear there was space for an app that made project management easy, yet effective, and visually appealing. With a focus on developing only the essential features, I conducted an in-person card sorting exercise which helped determine the structure of the sitemap.
All revisions were based on user testing and feedback. From paper sketches, I created digital wireframes and prototypes to test with multiple users both in person and online.
The colors and style of Taskly were inspired by pencil and paper. Many users admitted that they still used pencil and paper to organize their ideas when starting a project, so I wanted to create a user interface that was reminiscent of that experience.
After creating the high fidelity mockups, I developed the interactive prototype (top of this page). The feedback from my testers was positive, with comments about how easy and visually appealing the app is.